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The 11,400sq ft flagship duplex store at Singapore Changi Airport Terminal 3 is DFS Group’s largest single retail space for the wines, spirits and tobacco categories |
SINGAPORE. DFS Group has opened its spectacular new wines & spirits flagship duplex store – the first of its kind in the world – at Singapore Changi Airport Terminal 3.
At 11,400sq ft across two floors, the store is DFS Group’s largest single retail space for wines, spirits and tobacco. It features a double-height atrium of over 8m, with interiors designed by Masamichi Katayama, Founder of design firm Wonderwall.
DFS Group, Chairman & CEO Philippe Schaus said: “When we embarked on this unique project, we wanted to offer Singapore, the most renowned travel destination in Southeast Asia with the most modern airport, a wines and spirits store of a quality and richness unlike anywhere else in the world.
“That is why we secured the collaboration of Masamichi Katayama to build this one-of-a-kind, two-level experiential store, drawing inspiration from the most stylish bars and restaurants around the world as well as on the traditional and historic cellars of France and Scotland. This project would not have been possible without the close collaboration and shared vision between DFS and the farsighted management team of Changi Airport.”
Among the store’s innovative features are expanded common areas designed for “lifestyle and cultural experiences”, noted DFS. This includes a Raffles Long Bar – in collaboration with one of Singapore’s most historical landmarks, the Raffles Hotel – the ground-floor atrium tasting bars and a private lounge. The Long Bar will serve its cocktail invention, the original Singapore Sling. These common areas also provide space for guided tastings and a monthly programme of activities, featuring master classes for cocktail mixology, bartending and hosting at home.
DFS’ Loyal T customers can access The Lounge by DFS, which houses private viewings and personal shopping across all product categories.
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The double-storey experiential store is designed by Masamichi Katayama |
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The central bar will provide space for guided tastings and a monthly programme of activities |
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Warm and modern design elements are accentuated by an atrium measuring over 8m high |
In the new duplex store, DFS also introduces Changi’s first branded boutiques for wines & spirits, situated on the second floor. Nine brands – Absolut, Dom Pérignon, Glenfiddich, Hendrick’s, Hennessy, Johnnie Walker, The Macallan, Martell, and Penfolds – showcase their products within individually-designed boutiques, from the travel trunk-inspired Johnnie Walker House to the Glenfiddich boutique’s cellar and cask design. The store will also host visits from master distillers, blenders and brand ambassadors throughout the year, and unveil worldwide product launches for these nine brands.
“For over 30 years, travellers have shopped with DFS at Changi Airport because we are the destination for the best in wines, spirits and tobacco. Our new store reinforces our promise to our customers, and our vision,” said Brooke Supernaw, Senior Vice President, Global Merchandising – Spirits, Wine, and Tobacco. “Travellers will discover exclusive products and unique experiences that will elevate their journey.”
Across all its stores at Changi Airport, DFS has expanded its assortment – one of the largest in the region – to over 1,400 products from over 440 spirits, wines and tobacco brands. The retailer said it offers the region’s lowest duty free prices, with savings of up to -70% off city prices. In wines, DFS offers over 150 different wines including vintage wines through the Cellar Master Guarantee, a service that ensures the provenance of the wines, sourcing directly from a winemaker’s cellar stocks.
In spirits, DFS offers one of the widest airport selections of single malts, with over 110 products from over 50 brands. A range of exclusive single casks through a partnership with the Scotch Malt Whisky Society is available alongside brands such as Kavalan from Taiwan, and a range of Japanese malts such as Hakushu and Yamazaki. To appeal to collectors, the range also includes highly-collectable whiskies from closed distilleries, such as Port Ellen.
In celebration of Singapore’s 50th anniversary of independence, DFS will also introduce exclusive products from The Dalmore, D.O.M. Bénédictine, Jack Daniel’s and Johnnie Walker.
Changi Airport Group CEO Lee Seow Hiang said: “We are delighted to see the first-ever wines and spirits duplex store open its doors at Changi Airport. The store – with its stunning façade and double volume grandeur – is not only a design showpiece on its own, but the extensive range of products and unique boutiques truly enhance the overall retail experience. It is in keeping with the DNA of Changi Airport where service is personalised, stress-free and positively surprising.
“This new DFS flagship store is the fruit of an enduring partnership we enjoy with DFS and represents our joint commitment to transform travel retail at Changi Airport. We are most honoured to present such a unique, game-changing concept to our passengers.”
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The Raffles Long Bar will serve its cocktail invention, the Singapore Sling |
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The travel trunk-inspired Johnnie Walker House is the first in Singapore and Southeast Asia |
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The Wine Reserve stocks more than 150 wines backed by the Cellar Master Guarantee |
