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US. DFASS Group, the world’s largest global inflight duty free specialty retailer, is expanding its African operations under a new relationship with RwandAir, the flag carrier of the Republic of Rwanda.
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“RwandAir is an important partner for DFASS Group and we believe that there are tremendous growth opportunities in the African region“ |
Benny Klepach Founder & Chairman DFASS |
RwandAir will launch a new onboard duty free retail program with DFASS, helping to expand its customer offerings and augment its current growth in new aircraft and destinations.
DFASS Group will use its network of brands and product resources to merchandise the onboard retail programme, tailored to the needs and desires of the RwandAir passengers.
DFASS will provide point of sale software as well as back office solutions to the airline.
In a statement, DFASS said it has a proven history of working with its airline partners to develop the strong foundation necessary to implement, build and grow a world-class retail business.
In establishing the new inflight duty free service, DFASS said it was chosen due to its leadership in the industry, creative sales and marketing plans, access to prestige products and global operational infrastructure.
“DFASS Group has the unique ability to deliver a proper portfolio of products that appeal to RwandAir’s passengers,” said RwandAir CEO John Mirenge. “This, along with its consumer marketing programmes, coupled with powerful state of the art technology, are strong elements to create a powerful inflight duty free programme for RwandAir.”
“RwandAir is an important partner for DFASS Group and we believe that there are tremendous growth opportunities in the African region,” said DFASS CEO Benny Klepach.
“RwandAir is excited to commence its new duty free programme to serve their customers better. An active partnership is integral to the success of any inflight programme.”
“We are proud to have been selected by RwandAir,” said DFASS President and COO for the Americas & EMEA Saul Hyatt.
“RwandAir is growing rapidly. We are planning for today as well as for the future of the programme to support all of RwandAir’s exciting strategic plans. We are all very thrilled about the opportunity.”
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About RwandAir
Using Kigali as its hub in the heart of Africa, RwandAir operates one of the youngest fleets on the African continent, and reaches out to 17 cities in Africa and the Middle East. The airline is a certified IOSA operator and an IATA member airline.
This year RwandAir will expand its operations to Asia and Europe with the delivery of two new triple class Airbus A330s and one new dual class B737-800NG. Another Boeing 737-800NG will join the young fleet next year.
