CTC-ARI eyes special promotions for World Sunglasses Day

CYPRUS. CTC-ARI Cyprus Airports Duty Free is marking World Sunglasses Day (27 June) with a series of events and promotions for passengers travelling through Larnaca and Paphos airports.

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A touch of Hollywood glamour: customers on the red carpet pose with staff dressed up as Elizabeth Taylor and James Dean

To celebrate the day, a -15% discount on all sunglasses is on offer to drive additional footfall and sales. Retail staff have dressed up as movie icons such as Elizabeth Taylor and James Dean and the Reservoir Dogs mob.

The promotion also features a red carpet with models stationed on it to pose for selfies with customers while they enjoy a complimentary glass of champagne.

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“Say cheese”: the social media campaign invites consumers to take a photo in their new sunglasses

The promotion is also being supported through a social media competition which encourages customers to take a photo in their new sunglasses while posing with a gold frame for a chance to win a second pair.

Cyprus Airports Duty Free Retail and Marketing Manager Dave Gorman said: “We’re always looking for new ways to add a bit of excitement and theatre to the retail experience at Cyprus Airports Duty Free. As so many passengers like to treat themselves to a new pair of sunglasses on their return from their holiday in Cyprus, it’s great to be doing something special for World Sunglasses Day.”

 

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