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The InAVation Awards was held on the opening night of the Integrated Systems Europe show |
ITALY. Clear Channel Italy has been awarded the title of “˜Most Innovative Digital Project’ at the 2016 Integrated Systems Europe (ISE) show.
Victorious in the “˜Transport Facility’ category, the company was recognised for its digital advertising programme at Rome Fiumicino Airport.
Working with ADR – Aeroporti di Roma, Clear Channel’s goal was to change the advertising business model at the airport “in order to more efficiently and innovatively meet the changing needs of the market and of clients who invest in the airport advertising asset, a point of reference for out-of-home”.
The project was designed, created and installed in just two years, and featured the first seamless digital columns in the world, which have now also been implemented at airports such as Heathrow and Hong Kong.
Also notable is the fact that the programme led to a 40% reduction in advertising space, according to ADR’s “˜less is more’ strategy. The partners instead put a strong focus on creating advertising spaces that would lead to more interaction with audiences at the Rome airport.
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The advertising programme in Rome is said to be a “game changer in the out-of-home market” |
Other shortlisted candidates in the Transport Facility category were Telent (London Underground), H. Robert Guild Associates (Hamad International Airport, Qatar) and Stentorius (Gare Montparnasse, France).
The InAVation Awards event, organised by InAVate in collaboration with ISE, was held in Amsterdam on 9 February.
Clear Channel Italy Airports Director Jonathan Goldsmid said: “Being shortlisted with such important companies makes this award even more valuable. From the start, we were so enthusiastic about realising this project because we feel it is a real game changer in the out-of-home market.
“We have shown our utmost commitment and have made all our know-how gained in the airport sector available to ADR, exploiting the excellent competences of Clear Channel Outdoor in the international field, gained by operating in over 260 airports worldwide.”
