CellarDine secures Swissair listing for innovative ZOS Halo wine preserver

UK wine and bar accessories specialist CellarDine, in collaboration with Hanse Distribution, has secured a listing with Swissair for its ZOS Halo wine preserver.

Through the use of innovative technology, the stopper is able to keep wine in an opened bottle fresh for up to two months, according to the company. Its development followed laboratory research in the UK, the USA and Japan and work by California-based inventor Greg Luzaich.

ZOS Halo makes its debut in travel retail through a listing with Swissair.

CellarDine Founder and Managing Director Peter Dunne said: “Wine starts to oxidise and lose its flavour within minutes of being opened; many bottles left opened often get used for cooking or end up down the sink if they’re not consumed.”

Dunne pointed out that, without a proper and effective method of preserving opened wine, many consumers often refrain from opening more than one bottle at a time.

CellarDine believes its ZOS Halo wine preserver offers a solution to wine wastage.

He believes the ZOS Halo offers a solution to that problem. The preserver is based on a wine stopper function, with a cartridge which is inserted into the bottle to prevent oxidation. It is easy to use and has a lighting system to indicate when the preserving process starts and finishes.

ZOS Halo is presented in a box with one cartridge, which can preserve up to 15 bottles, and batteries. Its RRP in the UK domestic market is £49.99 (US$66).

ZOS Halo will be available inflight with Swissair from 1 May.

“The importance of capturing our first duty free exposure via Swissair for ZOS is quite significant and provides confidence in our wine preservation system,” Dunne said.

“We have already established a traditional high street presence; therefore the duty free sector can see added value in the product.”

ZOS Halo introduces a simple method of ending oxidation and claims to keep wine fresh for up to two months.

Dunne said the Swissair listing provides his brand with an opportunity to target the gifting market at a good price point. “This technology is very innovative which is what we believe the retailers and consumers are looking for; something a bit different and a product that will save them some money particularly when it comes to wine preservation.”

He is confident that the ZOS Halo will “capture the imagination of the travelling consumer” and prompt a rethinking of the price points they would normally consider when purchasing wine.

“Wine preservation has been a real problem for decades and we are simply delighted that we came up with a solution,” he concluded.

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