Retail Promotions
Mondelez WTR introduces revamped ‘Win a Diamond’ campaign with Lagardère Travel Retail
The campaign – running until 17 April to coincide with the Easter holiday period – highlights Toblerone Pralines at select airports worldwide.
Wangfujing Duty Free honoured International Women’s Day (8 March) by launching its second Perfume and Cosmetics Festival at Wangfujing International Duty-Free Harbour City in Wanning, Hainan province.
“This is in line with the company vision globally to be the best snacking powerhouse serving consumer moments and needs” – Kellogg’s Benelux Business Manager Emerging Channels BNLX & Travel Retail/Duty Free Jacco Douma
Gucci, Burberry and Chloé have opened standalone boutiques while Hugo Boss, Marc Jacobs, Miu Miu and Lancaster opened counters at the complex.
Our choice of images for today comes from the Maestrani pop-up in Aelia Duty Free, offering travellers a chance to win travel retail-exclusive Munz chocolates.
A high-profile activation, unveiled in partnership with Avolta at Terminal 5 Departures, invites travellers to sample the travel retail-exclusive expression. We report from Heathrow Airport.
Today’s choice of images comes from Singapore Changi Airport, where Lotte Duty Free and Edrington Group are celebrating the launch of the third travel-exclusive edition in The Macallan Harmony Collection.
The Moodie Davitt Report’s Asia Pacific Content Strategist Lara Netherlands reports from Changi Airport T3 where a Trinity collaboration of Beam Suntory, Lotte Duty Free and Changi Airport Group has celebrated a remarkable showcase of Japanese craftsmanship and innovation.
The Neuhaus pop-up, unveiled in partnership with Lagardère Travel Retail and Brussels Airlines, features an eye-catching assortment suitable for both gifting and self-indulgence.
The garden-themed animation offers a special tea workshop inspired by fresh’s hero launch, the Black Tea Advanced Age Renewal Eye Cream.
Guerlain hosted an event at Dubai International Airport on 8 March to showcase the fragrance launch, led by Regional Fragrance Expert (MEA) Bashar Hakeem.
This edition leads on the theme of inspiring inclusion, which reflects this year’s campaign title for International Women’s Day.
The 360-degree campaign, which featured colourful pop-ups, targeted social media activities and a dynamic digital screen takeover, ran at Dublin, Porto and Larnaca airports.