Spirits and Wines
On Location: Beam Suntory completes Maker’s Mark Wood Finishing Series with London Edition
A high-profile activation, unveiled in partnership with Avolta at Terminal 5 Departures, invites travellers to sample the travel retail-exclusive expression. We report from Heathrow Airport.
The makeover shines the spotlight on the Bushmills World Wood Series; a travel retail-exclusive collection crafted with hand-selected woods from around the world.
Today’s choice of images comes from Singapore Changi Airport, where Lotte Duty Free and Edrington Group are celebrating the launch of the third travel-exclusive edition in The Macallan Harmony Collection.
In this edition we meet Compass Supply Solutions Managing Director Sharon Crompton and an unlikely duo, Bruce the Rottweiler and Dexter, the Sausage Dog.
The new expression is now available at World Duty Free stores in the UK and will roll out into the retailer’s stores in other international locations.
The enhanced packaging design of the Honey, VSOP and XO bottles is part of the brand’s premiumisation push.
Casa Cinco Dos said its partnership with Avolta promises to deliver a tequila experience that “goes beyond expectations”.
Premium tequila Teremana launches its full range while Gin Sul marks Mast Jägermeister’s first strategic partnership with another spirits brand.
The Moodie Davitt Report’s Asia Pacific Content Strategist Lara Netherlands reports from Changi Airport T3 where a Trinity collaboration of Beam Suntory, Lotte Duty Free and Changi Airport Group has celebrated a remarkable showcase of Japanese craftsmanship and innovation.
“The Indian travel retail market holds significant untapped potential for our brand portfolio,” says Beam Suntory Brand Marketing Director Global Travel Retail Manuel Gonzalez.
The addition of these brands brings the total number of TRC’s member companies to 15.
Ukrainian vodka specialist Nemiroff is offering a tasting experience with different cocktails featuring its ultra-premium spirit.
The Lego store is the brand’s fourth airport store in the UK while Discover London is an exclusive premium gifting and souvenir concept, created by Lagardère.