Travel accessories specialist Cabeau has refreshed and extended its range of products for the upcoming TFWA World Exhibition in Cannes (Yellow Village E39).
The brand refresh includes an updated logo, a new ‘Travel Made Better’ strapline, a change in colour palette from blue to purple on its Evolution Cool range, and new accessories.
Cabeau CEO and Founder David Sternlight said: “The last few years have seen Cabeau record monumental growth in the travel retail channel. Like most companies, our brand is key to our success, so we thought giving it a fresh look and feel would better reflect who we are and connect with our customers.”
The new branding will be rolled out across all Cabeau products in Q1 and Q2 of 2017, along with promotional and marketing material.
Cabeau said that the updated packaging will ensure potential customers understand the benefits of each Cabeau product.
New additions to Cabeau’s 2017 product line, available in January, include: travel locks, luggage straps, luggage tags, travel adapters, eye masks, ear phones, and ear plugs.
Sternlight said: “Cabeau is fuelled by innovation and our team creates solution-driven products designed by travellers for travellers. We don’t want to just make great things; we want to make a difference.
“Every product we create provides smarter, easier solutions for a passenger’s travel experience, and we are determined to become the leading supplier of travel products in travel retail.
“Exhibiting at TFWA World Exhibition is a vital part of our strategy in achieving this, and we are thrilled that we can once again showcase our growing line and our brand to key industry figures,” Sternlight concluded.
