Buckley London launches UK-inspired Autumn/Winter 2016 Collections

Fashion jewellery specialist Buckley London will launch its Autumn/Winter 2016 Collections at this year’s TFWA World Exhibition in Cannes.

The seven collections, which continue the brand’s ‘modern meets classic’ approach, take inspiration from iconic London architecture and British heritage. Angular 3D shapes, crystal stones and asymmetric profiles feature in a range of jewellery which includes multi-layer pendants and cuff bangles.

thumbnail_The Edgware Collection
Edgware: one of seven new ranges launching at Cannes in October

The tusk-inspired Edgware range, plated in rose gold, includes long and short chain pendants, bangles, earrings and rings while Central features trillion, princess or brilliant cut stones set in rhodium, rose gold or yellow gold plating.

Buckley London is also extending its bestselling 3-for-2 bracelet range with new Eternity and Unity styles.

Buckley London Head of Global Sales Rasmus Olsson commented: “We received a fantastic response when we unveiled our new collections at TFWA Asia Pacific and are excited to finally see the products launch to our customers. Since embarking on a brand refresh for the S/S16 season, we’ve seen a real buzz around the brand and we’re excited to build upon this success through these stunning new collections.”

In Singapore, Olsson stressed the importance of affordable price points in travel retail.

thumbnail_The Central Collection
The Central collection features trillion, princess or brilliant cut stones set in rhodium, rose gold or yellow gold plated designs

“With the increasing passenger footfall in duty free, accessibility of low-cost carriers and the emergence of new competitors, it’s more important than ever to remain true to our USP (unique selling proposition) of British Heritage design and affordable price points.

“Buckley London has a broad range of price points to cater for all customers. There has been an increase in demand for value products and, as such, we introduced an opening price point fast-fashion range in S/S16 which we have expanded for the A/W16 season.”

Olsson estimated that travel retail accounts for approximately 70% of Buckley London’s total revenue, with inflight sales representing a “significant portion” of that figure.

“Expansion within the travel retail market as a whole remains a huge factor within achieving overall growth and targets. Undoubtedly our focus on innovative products with wide appeal is key to our success. We continually develop our range and expand the depth and breadth of the product range each season to appeal to our broad demographic.

“We will continue to provide a selection of giftable inflight exclusives, usually a set or message jewellery, as these are consistent bestsellers. Additionally, we have a number of unique concepts in the pipeline which will be launched later in 2016,” Olsson concluded.

 

 

 

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