In this week’s edition of Brandwatch, we spotlight four very different brands – a mix of confectionery novelties, cosmetics, a new whisky and a heart-warming CSR initiative.
We open with the first blended malt Scotch whisky from Pernod Ricard brand Chivas. Created in honour of the house’s five master distillers, Chivas Regal Ultis uses single malts from five signature Speyside distilleries in Scotland. The edition is making its appearance in travel retail this month.
From Speyside to Switzerland, next up we feature a sweet selection of Nestlé International Travel Retail’s latest novelties. Consumers can take a break with Kit Kat, celebrate Christmas with Cailler and spark their children’s imagination with Smarties.
Our next featured brand MAC portrays the provocative work of fashion photographer Helmut Newton in a new colour collection. Make-up products for eyes, lips and nails all feature in the limited-edition line.
Completing the seventh edition of Brandwatch is a charity initiative from accessories brand Tumi. Trade in & Trade up aims to raise funds for British Heart Foundation through the donation of old briefcases.
PREVIOUSLY ON BRANDWATCH:
Moleskine and Bric’s ‘Bleasure’