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Delhi Duty Free’s promotion of Boss The Scent is timed for Diwali shopping season |
Boss The Scent, which launched across several European airports in July, is available for the first time on the Indian subcontinent following an exclusive launch by Delhi Duty Free as part of Diwali celebrations.
The Scent combines ginger and leather around a heart of African Maninka fruit and lavender.
A spokesperson for Delhi Duty Free commented: “Perfume and cosmetics is one of the largest and most important categories in Delhi Duty Free. The key emphasis of this category is placed on bringing the best and latest to customers with an assurance of international levels of service and quality. Delhi Duty Free is the largest duty free operator in India, known for leading the paradigm change in travel retail in the region.”
Delhi Duty Free Services Pvt Ltd manages and operates the duty free shops at Delhi Indira Gandhi International Airport T3.
Boss The Scent will be available as an edt in the following sizes: 50ml (US$57) and 100ml (US$78).
