Vodka brand Poliakov, owned by La Martiniquaise, has launched a giant 4.5 litre bottle.
Poliakov said the new size was created to boost brand visibility and offer customers a ‘celebration’ reference.
Thebottle, measuring almost half a metre, is presented in an individual case which pictures the characteristic Poliakov frozen and cosmic universe. The packaging, coloured mainly blue, also features hints of silver and red.
The bottle is available this month and is priced at €80.
The Poliakov range comprises 5cl, 20cl, 35cl, 50cl, 75cl, 100cl, 150cl and 200cl bottles.
