Shiseido has partnered with global innovation agency Fabernovel to create the Shiseido+ Digital Academy. Its purpose is to help the Japanese house reach the goal, outlined in its Vision 2020 corporate strategy, of becoming “the most digitally advanced company in beauty”.
The first season will see 600 Shiseido employees from marketing, communications, sales and digital take part in a training programme that aims to inspire and help identify untapped digital opportunities. The programme will emphasise a consumer-centric, proactive approach to digital skills across the company from product design to customer service.
A combination of online training and live sessions in Asia, Europe and the US will equip the employees with in-depth insights on strategic areas and will provide a forum for the Shiseido global workforce to collaborate on ideas and share best practices.
The initiative was spearheaded by Shiseido’s Digital Centre of Excellence (Digital COE). Shiseido Digital COE Chief Digital Officer Alessio Rossi said: “This ongoing, corporate-wide, cross-functional effort will allow each participating employee to immediately elevate their digital proficiency and become fully digitally savvy by the end of the programme. Shiseido+ Digital Academy will also promote a cohesive community of digitally skilled talents who innovate in every field, and equip us with the right capabilities to drive the growth of all of Shiseido’s businesses worldwide.”
Fabernovel US CEO Dominique Piotet added: “We are excited to partner with a forward-thinking company that recognises the value that enhanced digital capabilities will bring to an entire organisation. Shiseido has a broad portfolio of unique brands and a global scale. With this initiative they’re really differentiating themselves as a leader in the beauty industry and we’re thrilled for this partnership.”
