Plush toy company Aurora World has created a new merchandise unit specifically for travel retail.
Said to combine maximum display ability on minimum floor space, the unit is designed to capitalise on the impulse nature of plush.
Aurora Travel Retail Sales Manager Garry Stoner said: “The availability of plush is a sure-fire means of increasing average spend per head and conversion levels, but it is generally not a pre-planned purchase.
“This attractive, three-sided merchandise unit enables up to 160 pieces from the Aurora range to be displayed on just 0.65sq m of floor space. When full of bright and colourful plush, the unit is a beacon for passengers of all ages.”
The merchandising unit, available to order now, has already been listed by Dufry, Aer Rianta International (ARI) and Setur.
“Encouraging incremental sales is what it’s all about and this unit is the perfect way to do that,” Stoner added. “We have selected our top 20 bestselling items retailing for key pick up price points between US$10 and US$20.”
Aurora has also introduced a new range of toys for the 2016/17 winter season.
The collection is designed to appeal to all ages and features animals associated with winter climates, such as penguins.
Penguin toys include Pom Pom Penguins, ranging from six to 16 inches tall, which come dressed in brightly coloured winter hats and fur coats, and Frosty Penguins.
Aurora’s Gnome characters have been given a winter look, featuring sparkling hats in various colours, while the YooHoo brand includes Pammee with holly and ivy head decorations and party dresses.
Stoner commented: “The buying season for plush is similar to fashion, with deliveries from the end of September. It’s important to get stocks in place in good time; Christmas is the number one gift-giving season for plush, but the selling opportunities for winter plush extend from November through to the end of February offering operators significant opportunities for incremental sales.”
