Assessing travel retail’s ‘shop window’ effect: Your chance to play judge

INTERNATIONAL. The Moodie Davitt Report is pleased to unveil our ‘Ultimate Travel Retail Shop Window Contest’, in which we’ll be recognising the best, most exciting and most innovative visual merchandising displays of the year on a monthly basis with a ‘best-of-the-best’ award made at year-end.

We’re going to be joined in our assessments not only by some specialist judges but also by popular industry vote, via the new Moodie Davitt Poll, which launches today.

“Our industry often talks about the ‘shop window’ – i.e. indirect advertising – value of the travel retail channel,” said The Moodie Davitt Report Founder & Chairman Martin Moodie. “We wanted to blend that concept with a more literal interpretation of the term. In a channel under increasing challenge from e-commerce competitors, it is more critical than ever that retailers and brands maximise their impulse buying appeal to travelling consumers. The physical reality and allure of a great shop window display is something that an Amazon or a TMall.com can never match and we want to encourage a raising of a quality bar across our industry.”

Please send any images (and support material) to Martin@MoodieDavittReport.com for consideration in our first contest, which closes at the end of August. Besides companies directly involved in displays, we also encourage all readers to send us photos of any displays that stand out during their travels.

To help get the creative juices flowing, The Moodie Davitt Report Founder & Chairman Martin Moodie snapped a few pictures of some excellent shop window displays at London Heathrow Terminal 5 last weekend, all pictured below. You can read his verdict on their respective merits on his popular Blog.

But do you agree? As a trial run for both The Moodie Davitt Poll and the contest itself, why not give us your verdict on which of the visual merchandising displays below takes your fancy, simply by clicking your preferred option in the panel below? It should be noted that these photos were taken on the run (our Chairman has a penchant for being late for planes) but we’ll ensure that all entrants in the competition proper feature high-quality, detailed images, hopefully supported by back-up narrative as well.

Shop-window-Burberry

Shop-window-Cartier

Shop-window-Bottega

Shop-window-Gucci

shop-window-fortum

shop-window-smythson-2 (1)

Shop-window-Hermes-

chanel-1

shop-window-paul-smith

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