Accolade Wines is set to present its Hardys Rare Fortified range of wines to buyers at next month’s TFWA World Exhibition in Cannes (Red Village J2).
The limited-edition “awesome foursome” of rare wines, has been listed by Heinemann at Sydney Airport.
The range includes: the Hardys Rare Show Sweet White (150 bottles produced), the Hardys Rare Liqueur Sauvignon Blanc (346 bottles), the Hardys Rare Tawny (864 bottles), and the Hardys Rare Muscat (784 bottles).
Accolade Wines Commercial Director Rupert Firbank said: “The initial feedback from the Singapore [TFWA] show was remarkable, we were really thrilled. These wines have been presented before at Hardys events and they have always gone down a storm, so the team decided it was about time we presented them to travel retail.”
Accolade will also be showing new vintages of the Eileen Hardy and Hardys HRB ranges as well as a new South African wine from Flagstone – Flagstone Velvet.
Firbank added: “Over the last few years the wine category has grown from a relatively small service sub-category to a mainstream category. There is still a long way to go, but the growth has been very encouraging.
“Shows like TFWA World Exhibition are a great way of meeting and talking to retailers, explaining how the wine category is a vital addition to the shop floor, and showing them the amazing variety of wines we have to offer at a variety of accessible price points.”
Accolade Wines’ New World Wine portfolio includes: Hardys, Mud House, Da Luca, Grant Burge, Viña Anakena, House of Arras and Geyser Peak.
