SINGAPORE. Pernod Ricard Global Travel Retail has released Absolut Singapore, a limited-edition vodka with a bespoke bottle inspired by the Garden City, in DFS’s stores at Singapore Changi Airport.
The bottle, which is designed by Brazilian artist Daniel Barbosa, is part of a wider campaign that has seen Absolut collaborate with illustrators and designers to create bottle wars inspired by cities around the world. The range will be exclusively available in travel retail.
Absolut Singapore – the first iteration in the series – was released in DFS’s stores in Changi Terminals 1, 2 and 3 in departures and arrivals on 1 July. Its release was accompanied by bespoke tasting bars and experiential areas.
Pernod Ricard Global Travel Retail Global Marketing Manager Katie Gee said: “We are so excited to see Daniel’s incredible illustration brought to life with this limited-edition wrap of our Absolut Original bottle available in Singapore.
“Here at Absolut we are proud to support so many creative minds in our mission to create a more open world where people can express themselves freely, and our collaboration with Daniel and other like-minded artists around the world is a true reflection of this goal.”
Barbosa is one of six artists chosen from 700 submissions to contribute a design to the new range; Absolut collaborated with global creative and artistic community Talenthouse to encourage submissions. Barbosa’s Singapore-inspired illustration represents the symbols and myths that make up Singapore’s heritage.
“I am thrilled to have the opportunity to collaborate with Absolut, and to be following in the footsteps of other great artists who have done the same is an honour. With Absolut’s modern and progressive nature in mind, I have created a design which is a contemporary take on Singapore’s unique heritage,” Barbosa said.
“The orchid is inspired by a native species only found in Singapore as well as the National Orchid Garden, home to thousands of other species, while the lotus flower – the inspiration for the fantastic architecture of the ArtScience Museum – is also woven into the design. The final element of my illustration is the legendary mythical Merlion which symbolises Singapore’s humble beginnings and its original name, the Lion City.”
